Role: Marketing Manager
Location: Flexi Office / Home
Salary: £48,000
Working hours: 40 per week
Background
The ASIA Digital Marketing team exists to define and execute the digital strategy for customer acquisition. Our goal is to drive omni-channel sales for our ASIA business and grow our community. We utilise a range of acquisition channels including Search (SEO & PPC), Affiliate Marketing, Paid Media & Influencer Marketing to deliver brand awareness, elevated digital experiences, drive purchase and engage beyond transactions.
Reporting into the CEO, the Marketing Manager will define and execute on the ASIA creator strategy in partnership with cross functional teams. In practice you will be responsible for driving performance of the influencer marketing channel and supporting brand & performance KPI’s.
Day to day.
- Drive the ASIA Marketing strategy across all regions & campaigns in close collaboration with Brand, Digital teams and influencer partners
- Manage & support external/cross functional influencer partnerships & campaigns. EG External Agencies, retail partners etc
- Manage relationships & performance of creator networks such as LTK, Stylink etc
- Identify new opportunities for growth within the channel. EG. A new creator network, new creators etc
- Manage and support the Influencer Marketing Specialist with their own personal development
- Support the Influencer Marketing Specialist;
- To deliver on the ASIA influencer marketing plans as part of brand campaigns
- To manage relationship with Creator IQ, our influencer marketing platform
- With contracting & negotiations
- With weekly reporting
- Support the Influencer Marketing specialist in managing creator & agent relationships
- Manage the channel budget, ensuring spends are aligned with forecast and vendor payments and commissions are managed efficiently
- Produce post campaign analysis and learnings for wider teams. Use those learnings to implement new ways of working & identify possible testing opportunities
- Work closely with relevant teams to ensure creator content is leveraged across the full guest funnel
- Ensure our IDEA commitments are reflected throughout all aspects of our Influencer work
- Stay up to date with the latest Influencer marketing trends, and investigate appropriate opportunitie
Qualifications
- Experience of Digital marketing, eCommerce trading, Influencer Marketing, partner management or HR
- Strong organizational skills with the ability to prioritize ruthlessly and focus on what matters
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Great cross functional worker – You love connecting the dots between teams to provide engaging experiences for our guest
Must Haves
Intimate understanding of traditional and emerging marketing channels
Excellent communication skills
Abilty to think creatively and innovatively
Budget-management skills and proficiency
Analytical skills to forecast and identify trends and challenges
Able to work under pressure and have ability to find, analyse and solve problems independently
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.